Strategy to Maximize Midweek Hotel Bookings

Kaela Shupe
May 7, 2024

Looking to boost your midweek bookings? Here’s how to make your hotel the go-to spot for business travelers from Sunday to Thursday. It's all about understanding a business traveler’s needs and making their stay as convenient and efficient as possible.

Business-ready amenities

Business travelers look for hotels that cater specifically to their needs. Think about what makes a business trip smoother: high-speed internet, ample power outlets, and perhaps a well-equipped business center are necessary. Consider offering services like express check-in or a shuttle to nearby business districts to stand out.

Effective marketing strategies

Tailoring your marketing messages can significantly increase your visibility among business travelers. Engine’s Partner Hub offers three unique marketing strategies - Property Spotlight, 2X Rewards, and HE Deals- to get in front of your ideal travelers immediately. Whether it’s building brand loyalty, gaining more visibility that converts to bookings, or increasing revenue by filling vacant rooms during off-peak periods, choosing one of Partner Hub’s marketing campaigns gives you better insight into your return on ad spend while targeting the right audience.

Rewarding loyalty programs

Who doesn't love perks? Setting up rewards for frequent business travelers can keep your hotel top of mind. Offer benefits that really matter to them, like late check-out options or points towards free stays. Make sure they know that the more they stay, the more they gain. Plus, you can add a 2X Rewards campaign to your listing on Partner Hub. 2X Rewards places a blue badge on your listing and informs travelers that they can “double dip” on rewards at your property by receiving both brand loyalty points and Engine points they can use toward savings for future bookings.

Building corporate relationships

This is where your property’s relationship with Engine’s Partner Hub can flourish. Not only do you have access to a private platform that grows by 17,000 new business travelers per month, but you can also offer a dynamic direct rate so you always have visibility to your offerings. Engine is commission-free. And the best part? There are no contracts or minimum spends, and getting signed up is free! 

Online presence optimization

Your hotel pops up when business travelers search online for places to stay. Keep your website and online listings up-to-date with your business-friendly services. Encourage your happy guests to leave positive reviews to boost your online reputation.

Dynamic pricing models

Price can be a dealbreaker. With dynamic pricing, you can offer the best rates when demand is low, attracting more business travelers during the week. You’ll have access to an expert Account Manager who can help you understand your analytics in Partner Hub’s platform to see how you’re stacking up against your competitors. You'll have everything you need to know, from room night production to average daily rate and more, at your fingertips.

Hosting professional events

Imagine your hotel as not just a place to stay but a hub for professional gatherings. Hosting events, workshops, or even casual networking evenings can make your property an attractive option for those looking to mix business with pleasure.

Focusing on these strategies not only meets the practical needs of business travelers but also makes them feel valued and understood, which is exactly what we all want when we’re on the road.

Article written by
Kaela Shupe

In her role at Engine, Kaela's focus in marketing revolves around enhancing the company's online presence through targeted digital strategies. Her expertise plays a crucial role in improving user experience. Kaela's approach combines analytical skills and creative insights, consistently delivering growth and heightened customer satisfaction.

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